Head of Marketing
About this role
Head of Marketing
Position Overview
A leading home services organization is seeking a Head of Marketing to lead strategy, execution, and performance across a high-growth, multi-market platform.
This leader will be responsible for scaling and executing a marketing function that drives customer acquisition and lead volume, strengthens brand presence, improves retention, and enhances the overall customer experience across the platform markets.
This is a highly visible, performance and data-driven leadership role for a marketing operator who understands how to connect brand, demand generation, and customer insights directly to revenue, market share, and return on investment.
Compensation: $200,000–$250,000 base (DOE) + performance bonus
Why This Role Exists
The company is in a strong growth phase and sees marketing as a critical lever for continued expansion. This role has been created to bring senior-level leadership, stronger strategic alignment, and greater accountability for performance to the marketing function.
The right leader will modernize and elevate the existing marketing capabilities while ensuring every dollar spent is aligned to measurable business outcomes.
What Success Looks Like
In the first 6 months, the Head of Marketing will be expected to:
Build and execute a marketing strategy directly tied to company growth and P&L performance
Establish clear reporting, forecasting, dashboarding, and testing rhythms
Increase lead volume and improve lead quality while driving stronger efficiency
Strengthen full-funnel marketing performance across channels and markets
Build strong cross-functional alignment with Operations, Finance, and Technology
Key Responsibilities
Senior Leadership & Marketing Strategy
Own and lead the overall marketing strategy in alignment with growth goals and market expansion plans, working directly with platform and location leadership
Serve as a data-driven strategic advisor to executive leadership on brand positioning, market opportunities, and competitive dynamics
Drive an integrated marketing approach across acquisition, retention, and customer experience
Manage and optimize a marketing budget of $7M+ with strong fiscal discipline and ROI accountability
Demand Generation & Performance Marketing
Manage full-funnel digital demand generation strategy across paid search, paid social, SEO, display, CTV, email, and emerging channels
Improve campaign performance across lead generation, conversion, booking rates, and revenue contribution
Strengthen channel attribution, segmentation, reporting, and optimization efforts
Ensure marketing investments are evaluated against clear performance metrics and business impact
Brand Strategy & Customer Experience
Manage the platform and location marketing teams to strengthen and evolve the company’s brand strategy across multiple markets
Lead integrated campaigns, content initiatives, advertising, and customer-facing brand experiences
Ensure consistency across digital, print, branch-level, and customer touchpoints
Balance centralized brand control with the flexibility needed to execute effectively at the local level
Analytics, Insights & Forecasting
Build a stronger consumer-insights capability to inform strategy, messaging, and campaign decisions
Own core KPIs, dashboarding, monthly business reviews, and forecasting processes
Partner closely with Finance to connect marketing investment to profitability, pipeline quality, and revenue outcomes
Foster a test-and-learn culture rooted in data, experimentation, and continuous improvement
Cross-Functional Partnership
Partner with Operations and Customer Experience to align marketing initiatives with business needs and market priorities
Support employer brand and recruiting-related marketing initiatives in collaboration with HR as needed
Ideal Candidate Profile
The ideal candidate is a data-driven, commercially minded B2C marketing leader who has successfully built and scaled marketing programs in a high-velocity, local-market environment.
This role is best suited for someone who has owned real business outcomes inside an operating company, not someone whose experience is limited to agency-side leadership or brand strategy alone.
Target Background Includes:
10+ years of progressive marketing leadership experience, including senior or executive-level responsibility
Home services experience is highly preferred, and multi-location consumer services experience is highly relevant
Proven success leading marketing for a local, consumer-facing service business
Deep expertise in demand generation, performance marketing, and full-funnel optimization
Strong experience managing large budgets and improving marketing efficiency and ROI
High analytical fluency, including attribution, forecasting, experimentation, and KPI management
Demonstrated ability to build, lead, and develop teams while remaining hands-on when needed
Experience in modernizing marketing systems, processes, and reporting infrastructure
Bachelor’s degree required; MBA preferred
Non-Negotiables
Has owned marketing outcomes inside a business, not just through outside client or vendor relationships
Can speak credibly to marketing performance using metrics
Has partnered closely with cross-functional leaders to drive positive outcomes
Comfortable in a fast-paced, high-accountability environment
Willing to be both strategic and hands-on
About the Company
This is a well-established, growth-oriented home services company with a strong market presence in multiple locations nationwide and ambitious plans for continued expansion. The organization views marketing as a core growth engine and is making meaningful investments in talent, infrastructure, and performance improvement.
This role offers the opportunity to join a highly visible leadership team and make a direct impact on growth, brand strength, and market position.
